Street culture used to be subculture. But these days the street is all around us: in music, in sports, in fashion.

b. Defense of rights during judicial, administrative or extra-judicial proceedings and in disputes arising in connection with the services offered This is information that is not directly associated with individuals, but which by its very nature could, through processing and association with data held by third parties, allow these users to be identified. data of the registered user for joining the loyalty program: the data will be kept as long as the account is active. Even after the termination of the account, we will retain the data if this will be necessary to comply with legal obligations, to protect our rights or to prevent fraud; Legal basis: this processing is based on the consent you have given. In the event that you are registered in the loyalty program and decide to withdraw your consent to marketing, you will continue to receive communications relating to benefits (such as the preview access to the new collections and promotions only reserved to members). If, in addition to the withdrawal of consent, you do not want to receive this kind of communication anymore, you will be asked to specify it. Any removal from the loyalty program will also result in the cancellation of your online account, if you have one.carrying out market research, sending commercial promotions and discounts reserved to customers, commercial information - possibly also Legal basis: this processing is based on the legitimate interest of Diesel to improve the quality of its services and business.

Each Data Controller or Joint Controller may process your Personal Data to comply with a legal obligation to which it is subject. Legal basis: this processing is based on the performance of a contract for joining the loyalty program to which you are a party; the provision of the Personal Data listed above is necessary for this purpose, since otherwise Diesel will not be able to process your request. OTB (Parent company of Diesel Spa and Diesel Inc.) and Diesel HQs carry out some activities as joint controllers, taking jointly the decisions regarding the purposes and means of personal data processing. Hereafter, the term “Joint Controllers” means Diesel HQs and OTB jointly considered when they process data as joint controllers.the photography may be of a different size of the same product. Please read the product description Loyalty Data: your data collected as part of the “House of Diesel” loyalty program, whose Regulation is available at the following link, and based on your engagement with the brand (e.g., social media “like”, “comment”, “share”, “save”, “follow Diesel’s official account”, “share photos on community platform”, “create Wishlist and e-store avatar” etc.);

If you believe that the processing of your Personal Data is carried out in breach of the provisions of the GDPR, you have the right to lodge a complaint with the Supervisory Authority or to start the appropriate legal actions before the competent courts. Your Personal Data may be processed by each Data Controller or Joint Controller to defend their rights or take legal action or make claims against you or third parties, including the prevention of frauds. As of January 1, 2020, you may be entitled to the below rights:• the right to know. You may request information about the categories and specific pieces of Personal Data we have collected about you over the last 12 months, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the sale or disclosure for business purposes of your Personal Data to third parties, and the categories of third parties with whom this information was shared. You may also request a copy of the Personal Data we have collected, and upon request, we will provide this information to you in electronic form;Legal basis: this processing is based on the legitimate interest of Diesel to verify and improve the quality of its services.

OTB and Diesel carry out some activities as joint controllers, taking jointly the decisions regarding the purposes and means of personal data processing. Hereafter, the term “Joint Controllers” means Diesel and OTB jointly considered when they process data as joint controllers. employees and collaborators of the Data Controllers or of the Joint Controllers processing data under the authority of the Data Controllers or of the Joint Controllers;Diesel and OTB operate as joint controllers on the basis of a specific agreement for the purpose indicated below. employees and collaborators of the Data Processors designated by the Data Controllers or Joint Controllers, including (i) the companies managing the online store and who will be entitled to view, modify and update the Personal Data entered in the CRM systems through which the Data Controllers or the Joint Controllers carry out the processing activities for marketing and profiling purposes (ii) the companies managing the storage of the Personal Data of the Data Controllers or Joint Controllers based on agreements or local regulations; Legal basis: this processing is based on the legitimate interest of Diesel to improve the quality of its services and business. 3.3 PURPOSES OF THE JOINT DATA CONTROLLERS (DIESEL HQs AND OTB) Herein below, we specify which categories of personal data are collected; in the following paragraph we will explain for what purposes each Data Controller processes each category of data or by the Joint Controllers as appropriate (hereinafter also “Personal Data” if processed jointly). Pursuant to Chapter III of the GDPR, you have the right to ask each Data Controller or Joint Controller:• to access to your Personal Data;