We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone elses (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you.

I've learnt not only how to stay determined in tough times as Alex hormozi was, but also how to make quite literally an offer people feel stupid saying no. For starters, he says the most powerful ability in the world, when it comes to influencing others, is storytelling.Step 5: You need to narrow those opportunities down to the things that have the highest value and lowest cost to us. What makes a guarantee have power is a conditional statement: If you do not get X result in Y time period, we will Z. I found the advice given by Alex extremely valuable since if you look around, all the methods of enhancing an offer are used wherever you look. For the most part, the stronger the guarantee, the higher the net increase in total purchases, even if the refund rate increases alongside it.

People who experience a victory early on are more likely to continue with something than those who do not. If you can reduce your prospects' true time delay to receiving value to zero, and your effort and sacrifice is zero, you have an infinitely valuable product.

This book has so much valuable knowledge and it’s straight to the point it will save you so much time and effort into getting this information elsewhere. If you’re a small startup, the best strategy to compete is probably by focusing on a tiny sliver of those enormous markets. I've been in sales for the last 15 years, during which time I've read a ton of sales books, been to a ton of seminars, and been mentored by multiple experts. He explains each concept in an easy to understand, concise manner that is straight to the point with executable action steps in each section.

Decreasing the difficulty of achieving the dream outcome can massively boost the appeal of your Grand Slam Offer. Our community supports side hustles, small businesses, venture-backed startups, lemonade stands, 1-person-grinds, and most forms of revenue generation!So it's not about the money, it's about the status (the perceived increase in relative standing when compared to others socially or professionally). We must endeavor to keep our supply (and satisfaction of desire) under the demand that we are able to generate.