For Australia’s contribution, GC would be rolled out — or on — to Sydney’s own 157 year-old pylon to coincide with World AIDS Day 2014.

Some have criticised the decision to erect the giant condom in a park where children are playing, but the stunt has yet to experience the kind of backlash recorded over the giant inflatable “sex toy” sculpture in Paris, which was meant to depict a Christmas tree. We fell for the giant condom on the obelisk from Netflix or the eyelashes on the tube, which feels unsettling. And surveys found that the response to the installation and its accompanying advertising was overwhelmingly positive, with respondents saying it acted as a useful reminder of the important role condoms still have in preventing HIV transmission. So whether you’re a lucky lady with a well-endowed fella, or you want to give an ironic gift for a stag weekend, lads’ getaway or other occasion, make sure you don’t miss out on the super-sized, super-funny You’re the Man Giant Size Condom! A massive 18m tall condom will cover one of Sydney’s iconic landmarks for the next seven days as part of a new HIV prevention campaign commissioned by ACON – NSW’s lead agency for HIV prevention among gay men.If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag. To enable personalised advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies.

Back in the late 2010s, brands like Smirnoff reacted to echo chambers and started to help lift a lid on how targeted algorithms work, collaborating with Spotify to diversify listeners’ music tastes by discovering new artists that their unconscious bias might have excluded from their repertoire.Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. While in the blue corner, creative directors are getting excited about all the creative possibilities this opens up without the constraints of gravity, health, and safety. Personalised advertising may be considered a “sale” or “sharing” of information under California and other state privacy laws, and you may have a right to opt out. Located at the corner of Elizabeth and Bathurst, the oversize prophylactic towered over the CBD during November 2014 and more recently during Mardi Gras 2016, and was a product of one of the most out-there HIV awareness campaigns seen in recent years.

More details: Privacy Notice | Terms of Use | Contact Us 1972 Massacre begins at Munich Olympics Sports 1975 Gerald Ford survives first assassination attempt U. Hence, unsurprisingly, they are coming down on the side of transparency and is putting brand reputations at risk. And it is because of this realization and the endless possibilities that CGI, AR and AI technologies unlock, that brands need to continue to lean into and explore what is possible. If you change your mind for whatever reason after purchasing an item from us, simply send it back and we will refund you, providing it is unused, in good condition and original packaging. The 60 ft tall obelisk has been sheathed in the pink condom-shaped cover as is part of the Aids Council of New South Wales (Acon) “I’m ON” campaign to encourage safe sex among gay men.At a time when Sydney is the epicentre of the LGBT world, the Mardi Gras season is an important time for safe sex messaging – reminding people that condoms remain one of the most effective ways to prevent HIV transmission. Though it was a little sad to see such a feat of condomological engineering be dismantled, it seemed fitting that something that had provided such a useful function should live on in other useful forms. The Giant Condom (or ‘GC’) was a main feature of ACON’s ‘I’M ON’ condom reinforcement campaign, which formed part of the organisation’s ongoing Ending HIV initiative. The installation has been executed by experiential agency, Revolution 360, and is the climax of the I’M ON safe sex education campaign. In addition to the towering condom, Revolution 360 has coordinated safe sex ambassadors to be on-site handing out free condoms and information about the health and social benefits of ‘staying safe’ to passers-by.