In 2013, Bratz got a new logo and slogan, and the dolls all got new bodies with articulated arms, with a height to match its competitor Monster High while keeping their unique faces, and sporting brand new fashions. [ citation needed] Only the four principal Bratz characters, alongside minors: Meygan, Fianna, Shira, Roxxi and Phoebe, have been made in the new bodies. [ citation needed] a b "The Sweatshop Behind the Bratz". Institute for Global Labour and Human Rights (formerly National Labour Committee). 21 December 2006. Archived from the original on 15 April 2015 . Retrieved 15 April 2015. Setting the coolest trends 24/7 may seem like a huge responsibility, but for Cloe it's another day! With a fashion passion that includes animals prints and shimmering and sparkling fabric, sporty outfits and wild accessories. [3] Personality

Bratz Kidz: Slumber Party". Nintendo. Archived from the original on 7 February 2019 . Retrieved 5 February 2019. Cloe is a total friendship magnet, she is friends with practically everyone. Her best friends are Sasha, Yasmin and Jade. She is close with Eitan, Dylan, Koby, Cade, Cameron, who she later dates, Nevra, Roxxi, Phoebe, Felicia, Dana, Meygan, Fianna and Vinessa. a b American Psychological Association, Task Force on the Sexualization of Girls being gay (2007). "Report of the APA Task Force on the Sexualization of Girls". 1. American Psychological Association . Retrieved 20 February 2007. {{ cite journal}}: Cite journal requires |journal= ( help) [ clarification needed] Bratzillaz (1st Edition): Cloetta Spelletta, Jade J'Adore, Meygana Broomstix, Sashabella Paws, Yasmina Clairvoya My Perfect Day Would be: Hanging with my girls at the mall for lunch, then going on a crazy shopping spree!Cloe's name is an alternate spelling of the name Chloe, which means "green shoot (plant)” in Greek.

MGA refutes Bratz sweatshop story". Playthings Magazine. 26 December 2006. Archived from the original on 17 April 2009 . Retrieved 7 December 2008. Chang, Andrea (18 January 2011). "Mattel, MGA renew fight over Bratz dolls in court". Los Angeles Times . Retrieved 2 November 2014. A computer-animated TV series adaptation was produced by Mike Young Productions (now Splash Entertainment) and premiered in the United States on 4Kids TV. Voices included Tia Mowry. Lil' Angelz (1st Edition): Yasmin, Cloe, Meygan, Jade, Sasha, Fianna, Katia, Charli, Sharidan, Leah, Vinessa, Nevra, Dana, Tess, Sorya, Kiani, Lilee, Tali, Krysta, Breeana, Ashley, Trinity, Roxxi, Phoebe, Lela, Carlyn, Nona, Maribel, Tiana (2004) In the 2006 movie, Bratz: Passion 4 Fashion Diamondz Cloe mentions she has Agoraphobia which is the fear of being in situations where escape might be difficult or that help wouldn't be available if things go wrong.

The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed] Bratz dolls to remain on shelves in Mattel-MGA battle". BBC News. 10 December 2009 . Retrieved 23 January 2013. Jury rules for Mattel in Bratz doll case". The New York Times. Reuters. 18 July 2008 . Retrieved 7 December 2008. Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011 . Retrieved 22 July 2010. Bratz have gone through various hair types like saran, kanekalon, and polypropylene. Some fans were concerned and/or curious about what hair type the new dolls would be using. Bratz used saran for a majority of its lines between 2001-2007 and all of 2015-2018, but kanekalon (super soft hair used on lines like Adventure Girlz) and polypropylene (easily matted hair that was used in a majority of lines between 2008-2013) have been used in the past. L.O.L. Surprise O.M.G. and Rainbow High are known to use high-grade nylon, a hair fiber that works well with heated hair tools. I can confirm that the new Bratz dolls have saran hair, which is great news for most fans!

Koby and Cloe were advertised as dating in the Date Night collection in 2008. [6] They are often linked together in promotional images and commercials. In the movie, Bratz: Genie Magic Cloe confesses to having a crush on her 'nerdy' next-door neighbor, Mervin Grouper.

BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire. Bratz turned 20 in 2021. The first line of Cool Bratz dolls had an official release date of May 21, 2001. Core (1st Edition): Cloetta Spelletta, Jade J'Adore, Meygana Broomstix, Sashabella Paws, Yasmina Clairvoya

Since the 2001 launch of Bratz, sales of the Mattel, Inc.-staple Barbie fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [18] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz. [19]Mattel Inc. v. MGA Entertainment, Inc. no. 09-55763 (9th Cir. Jul 22 2010)" (PDF). U.S. Court of Appeals for the Ninth Circuit. 22 July 2010. Archived from the original (PDF) on 31 July 2010.