Your brand identity should also reflect your company’s personality. Defining that personality can be done in a few ways, but one of the most effective is to simply ask key stakeholders to list words they associate with your brand. From there, you can see what key themes emerge to form your brand image.

These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each. Every successful company, no matter the industry, is built on a foundation of strong branding. These powerful design elements are must-haves for a successful brand. LogoYour brand design is the embodiment of your brand’s positionality, personality, and flair. From the fonts you use to the colors in your advertisements, every design element must align with and accentuate the company’s mission. Logos are one of the few design elements of a company that should rarely change. Consider the logo of Stella Artois, for example; it’s remained largely unchanged since the mid-1300s. When creating a new brand identity design, it’s vital to consider your business’s goals and your brand’s personality. These two factors should determine an overall direction for your identity, and give you a jumping-off point.

When it comes to your designs, you also want to think about form and shape. This subtle but effective element that can be used to reinforce the desired reaction from your customers: so, for example, a logo that is all circles and soft edges will inspire a very different reaction from a logo that’s sharp and square. Outline these goals before moving forward so that you can consider them as your brand identity is solidified.Your mission statement is a short paragraph that explains why your brand exists, what its overall purpose is, and the goal of its operations. This should act as the core philosophy of your brand, its messaging, and its design. You can also observe what your competitors are missing. For example, if your company sells high-end dog toys, look at the branding from companies selling in the same space. Maybe none of your competitors have a design that would catch Gen Z dog parents’ eyes — now you know where to center your branding so you can reach your audience. Use brand design to fill gaps in the market and help your business stand out. 2. Create a mission statement