Makeup has always been an obsession of mine. My youngest sister Mona participated in so many beauty contests as a child. She was so pretty and I would spend all my time doing her hair and makeup, she was like my little doll. Our first collection is a reflection of the beauty of the rose. The rich red shades are super luxurious and feminine. The past year has witnessed a significant shift in the way in which people discover and shop the beauty category, what’s your take on it and how has Huda Beauty responded? Ultimately, we want to create products that offer something new, that our community loves and people enjoy using. But now, I’m mostly inspired by our social community – they are truly the biggest inspiration. Seeing how much they really benefit from some of the tips that we give, how much they love the products, seeing how they aspire to start their own career in beauty or just something they are passionate about – that’s always what’s truly most inspiring. I finish up work at the end of the day and I want to do more because our followers are so inspirational.

I’ve been a lot of work learning to love and accept myself just as I am, so part of this involved getting used to seeing myself exactly as I am. A sexy spectrum of bold colors, from the fiercest reds, hottest pinks and sexiest beige tones to help you embrace any occasion. See The Icons Collection Being Swatched:Probably still our first launch of our classic false lashes at Sephora Dubai mall. So many people were there! I was overwhelmed and humbled by the support and love. It really was a crazy but such an exciting moment, to see our hard work come to life and so many people love the lashes we created. I will never forget that launch! My passion became my career and that’s why I also say, do what you love, you never know where it will lead you.

verifyErrors }}{{ message }}{{ /verifyErrors }}{{ At Huda Beauty we believe fiercely in representation, we support everyone and I still want to do more. Honestly, that is what I constantly look to do more of, to help drive and support how important it is to make changes in our industry, to embrace everyone, to be honest about our industry and where we have challenges that we must work to fix these, so that we can provide a much more accepting, understanding society for all people to live in, together. Having retrained to be a make up artist and then seeing there was a gap in the market for fabulous false lashes, I took the jump to start a business and worked very, very hard at it. Power Bullet in shade Interview: DIMETHICONE, OCTYLDODECANOL, POLYETHYLENE, POLYSILICONE-11, NYLON-12, CAPRYLIC/CAPRIC TRIGLYCERIDE, BIS-PEG-12 DIMETHICONE BEESWAX, METHYL METHACRYLATE CROSSPOLYMER, STEARALKONIUM BENTONITE, POLYHYDROXYSTEARIC ACID, PROPYLENE CARBONATE, AROMA (FLAVOR), LAURETH-12, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE, DICALCIUM PHOSPHATE, MICA, TIN OXIDE, [+/- CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 42090 (BLUE 1 LAKE), CI 15850 (RED 6), CI 15850 (RED 7 LAKE), CI 45410 (RED 28 LAKE), CI 19140 (YELLOW 5 LAKE), CI 15985 (YELLOW 6 LAKE)].

Finding Your Perfect Power Bullet Shade:

Beauty has the ability to act as an enormously potent force for good, however, so called “toxic beauty” standards can also cause serious harm - what are your views on this and the importance of honesty and transparency in the beauty industry?