The initiative, created in partnership with MullenLowe SSP3, aims to demonstrate the raft of female talent in the big leagues of the gaming world. The initial line-up has seen Pony Malta bring together some of the best female gamers in the country, including María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno. Pony Malta’s intention is to not to make a statement but to affect change, so at the conclusion of the campaign, the brand will create a platform to share tools, research and ideas for players to change their behaviour, hoping to turn them into ‘ambassadors of good’ inside the games. The campaign was devised and executed by MullenLowe SSP3, who added: “Through #SheSpeaks, we wanted young girls to share empowering messages from important women throughout history and encourage them to follow women who really made a difference. Now, for International Women’s Day, we’re calling on influential women to share messages from young women across Latin America to allow the voices of young women in the region to be heard and make them see that one day, they can change the world.” S: Moderate aromas of sweet bready + caramel + molasses + brown sugar + dark malts. Hints of nutty malts and slightly spicy.

More than 3,000 employees took to the streets, bringing tips and smart consumer messages to consumers and shopkeepers who delivered them, thus raising awareness among more than 140,000 people. International gamers such as The Donato, Chino Gamer, Hamid, Hectorino and Colombian gamers such as LauGamer, Juanmanco, Nigua and Andrés Gamer launched the campaign by changing their usernames to include messages against bullying.On International Women’s Day, Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 had launched #GirlsSpeak to share powerful messages from young girls across Latin America. On April 4, 1889, the acquisition of a lot for the construction of a brewery was registered in Bogota. In 1890, the society Kopp and Castello was dissolved and was created the company Bavaria Kopp's Deutsche Bierbrauerei, which on 22 April of the following year recorded as factory image the German imperial eagle, and opened its headquarters in San Diego, downtown Bogotá, on 28 May.

T: Upfront there are moderate to strong flavors of sweet bready + caramel + dark malts with slightly stronger than moderate amounts of caramel + molasses + brown sugar sweetness. There is a light hint of nutty + slightly spicy flavors. No perceptible hop presence. To bring #GirlsSpeak to life, 50 speeches from Latin American girls have been selected to be mimed by actresses, artists, singers, politicians and other female leaders on social media and, thanks to their influence, spread the girls’ messages around the world. María Camila Villafañe, professional e-Sports player and leader of the ‘She Gaming’ team says: “The creation of the ‘She Gaming’ team is very important. Not only do we want to demonstrate our ability and success to the wider gaming community in Colombia, but we want to invite all girls to join us and show the world their talent. Follow the hashtag #SiSoyMujerSiSoyGamer to find out more about our activities and become part of Pony Malta’s movement to inspire female gamers to compete at the national level.”Bavaria has the largest volunteer program in Colombia. #Meuno is a web platform that aims to connect volunteer organizations and networks throughout the nation. In 2019, Bavaria mobilized more than 12,000 volunteers to clean up the country's most important water sources in 15 cities, working with more than 150 partners and extracting 300 tons of garbage. The platform has over 56,000 registered volunteers and has been consolidated as an effective tool to support volunteer work in the country. Bavaria created the Bavaria Entrepreneurs program to give tools to women shopkeepers to strengthen the main source of income for their home, their shop. It also provides financial and educational benefits to improve their quality of life and that of their families. These shopkeepers have become leaders and agents of change within their localities. The programme has benefited more than 11,300 women from about 50 municipalities in 20 departments.