We’ve got all our prototypes, we’re working on how the print would fit onto a bag, or how that tablecloth works on a variety of different tables. Cath Kidston opened its first store outside of London in Bath. The retailer had its first collaboration with outdoor retailer Millets.

After a tour, we sit down in a cheery sitting-room. It is full of trifles unconsidered – at least by others – which she begins by listing. “Paintings by my great aunt, things from boot sales and a flea market in New York. That little embroidery came from a house clearance in Stroud.” Piccadilly will be open from 10am-8pm Monday-Saturday and 12pm-6pm on Sunday. The store has also been made Covid-19 secure and is operating a one-way system and has hand sanitisation stations in-store to ensure customer safety while shopping. We would print rolls and rolls of fabric that we had created, vignettes, storytelling all night, and beautiful flowers going from small to large.Marler also joined Temperely London, where she worked with founder Alice Temperely as her “right-hand woman”, helping extend the brand’s collection into bridal and eveningwear.

Cath Kidston as a business has seen many changes over the years, such as a new chief executive, new print designs, new collaborations, and global expansions.

The reopening of its flagship store in the heart of London’s West End will be the brand’s only high street store and will become an “experimental” concept to showcase the brand’s 27 years of British design and print heritage. The retailer has struggled in recent years and it states that following its restructure in April it has realigned its cost base and structure to create what it calls an “economically viable operating model as a brand-led, digital first retailer”.

Roxana Alam, senior strategist at FutureBrand, said that although Cath Kidston’s designs enabled strong recognition, its successes could be the same reasons behind its failure. Holly Marler, who was appointed as Cath Kidston’s new creative director in October, added: “The Cath Kidston ethos is rooted in creating beautiful, functional pieces curated to bring everyday moments of joy, and that’s exactly what we’ve brought to life in 180 Piccadilly.The Cath Kidston collection goes beyond traditional sofas alone and encourages you to introduce personality to any corner of the home - from living rooms and bedrooms through to secondary spaces such as hallways, conservatories, nurseries and guest rooms. Kidston received an MBE for her services to business. She sold a majority stake of the company to US private equity investors TA Associates, retaining a minority stake and remaining as the company’s creative director. I am constantly looking around me for drawing inspirations, whether it’s seeing a flower on a walk outside, or a puppy.