Me and two friends decided to head out on an expedition across a few fields to the next village over in South Yorkshire. DRINK IT IN Arsenal team up with Logan Paul and KSI – who was 'sick' of being a Gunners fan in 2019 – as YouTube boxer celebrates 'childhood dream' with hydration deal". ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. It does not contain any caffeine, and is therefore not marketed as an energy drink – however, the company did launch a separate energy drink earlier this year, which contains 200mg of caffeine.

Prime Hydration, LLC is affiliated with Congo Brands, co-owned by American businessmen Max Clemons and Trey Steiger. I'll begin with a little story if you'll indulge me, to set the scene the year is around 2002 and little Greg is as impressionable as they come.Prime sports drink – made by a company founded by YouTubers Logan Paul and KSI – has gone back on sale at Aldi. The drink has seen massive popularity due to Paul and KSI promoting it heavily, particularly around celebrity boxing events. In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club.

The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs.KSI, who has a huge net worth, revealed this on Twitter, writing: “Just for the record, the KSI Prime bottle is limited edition. Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing".